The empty, the silent, the space between the words. While it might sound counterintuitive, especially in a world that’s all about filling every moment and every page, negative space is a copywriter’s secret weapon.

Remember, with great clickbait comes great responsibility. Use it wisely, and you might just find yourself with an audience more hooked than a binge-watcher on Netflix.

The decision that would flip my copywriting world upside down (in the best way possible) was... drumroll, please... to embrace my inner weirdo!