The empty, the silent, the space between the words. While it might sound counterintuitive, especially in a world that’s all about filling every moment and every page, negative space is a copywriter’s secret weapon.

Let’s take a moment to breathe, sip on some coffee, and talk about something close to my heart: slow marketing. Yeah, I said it—slow marketing. In a world that’s constantly on fast-forward, it might sound counterintuitive, but trust me, it’s a game-changer.

The decision that would flip my copywriting world upside down (in the best way possible) was... drumroll, please... to embrace my inner weirdo!